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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Price Consciousness

This five-item, seven-point Likert-type scale measures a consumer's willingness to spend the time and energy necessary to shop around if need be to purchase grocery products at the lowest price. A four-item version was used by Manning, Sprott, and Miyazaki (1998) and a six-item version was used by Ofir (2004).