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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Price Consciousness

This five-item, seven-point Likert-type scale measures a consumer's willingness to spend the time and energy necessary to shop around if need be to purchase grocery products at the lowest price. A four-item version was used by Manning, Sprott, and Miyazaki (1998) and a six-item version was used by Ofir (2004).