You are here

Scale Reviews

Find reliable measures for use in your research. Search Now

Testimonial

This website has truly been a welcome gift! The day pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Price Familiarity with a Product Category

With three, seven-point Likert-type items, the scale measures the degree of knowledge a person has about the normal price level of a particular product category.