Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Pride in Game Playing Performance
The extent to which a person feels a sense of achievement having played a game and performed well is measured with three, seven-point Likert-type items.
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