Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Primary Parental Responsibility for Child’s Future Needs
The scale has five, nine-point items that measure how much a parental role (mothers or fathers) generally has the primary responsibility for taking care of a child’s needs in the future. The relative role responsibilities of mothers and fathers is not measured in the scale per se. A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.