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Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Primary Parental Responsibility for Child’s Immediate Needs

In general, how much a parental role (mothers or fathers) has the primary responsibility for taking care of a child’s immediate needs is measured with five, nine-point items.  The relative role responsibilities of mothers and fathers is not measured in the scale per se.  A proper comparison can be made if the scale is filled out once for mothers and then for fathers followed by an appropriate statistical test of the two scores.