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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Privacy Concerns (Company’s Misuse of Information)

With four, seven-point Likert-type items, the scale measures the degree to which a person is bothered that a company is able to track him/her and may also misuse the information being collected.