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Scale Reviews

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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Privacy Concerns (Company’s Misuse of Information)

With four, seven-point Likert-type items, the scale measures the degree to which a person is bothered that a company is able to track him/her and may also misuse the information being collected.