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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Problem-Solving Capacity (Beauty Product)

Three Likert-type statements are used to measure a person's opinion of the degree to which a particular product has the ability to remedy some unsatisfactory aspect of one's physical appearance.