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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Product Design (Aesthetic)

The scale is composed of three, five-point Likert-type items that measure how appealing and striking a product appears to be.  Based on the current phrasing of the items, the emphasis is on the visual aspects of a product’s aesthetics.