You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Product Effectiveness (Energy Stimulation)

Ten, seven-point items are used to measure how effectively a product is believed to enhance physical energy and mental acuity.  To answer some of the questions, the respondent must have used the product rather than merely hearing about it.  The scale seems to be amenable for use with a variety of foods, beverages, drugs, and supplements which are claimed to increase one’s energy.