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Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Product Evaluation (Search)

Three, seven-point Likert-type items compose the scale and measure one’s belief that he/she can judge the quality and other attributes of a particular product before buying it.