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Scale Reviews

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The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Product Failure Blame Attribution

Four, five-point items are purported to measure the extent to which responsibility for an accident resulting from the use of a manufacturer's product should be placed on the manufacturer as opposed to the user.