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Scale Reviews

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Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Product Failure Blame Attribution

Four, five-point items are purported to measure the extent to which responsibility for an accident resulting from the use of a manufacturer's product should be placed on the manufacturer as opposed to the user.