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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Product Innovativeness

This three-item, seven-point scale is used to measure how new and different a product is compared to current products the consumer is aware of and the perceived impact it would have on the consumer's behavior.