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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Product Intelligence (Autonomy)

Four, seven-point statements are used to measure the degree to which a person believes that a product is able to operate in an independent and goal-directed manner without intervention by the user.