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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Product Placement (Preference)

Five, five-point Likert-type statements are used to measure a person's attitude about branded products being used in movies as props with the emphasis being on the degree to which placement is preferred. The scale was referred to as perceived realism by Gupta and Gould (1997) and Gould, Gupta, and Grabner-Kräuter (2000).