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Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Product Placement (Restriction)

The scale is composed of three, five-point Likert-type statements used to measure a person's attitude about banning the use of branded tobacco and liquor products in movies primarily due to the potential influence it could have on children.