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Scale Reviews

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Testimonial

I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Dr. Ingmar Leijen
Vrije Universiteit University, Amsterdam

Product Scarcity

Three, nine-point items are used to measure the likelihood that a particular product or brand will be in short supply.  The timeframe is not stated in the items themselves but could be easily stated in the instructions.