You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Product Scarcity

Three, nine-point items are used to measure the likelihood that a particular product or brand will be in short supply.  The timeframe is not stated in the items themselves but could be easily stated in the instructions.