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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensable in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Production Effort

With three, seven-point semantic differentials, the scale measures to what degree a person believes that something was difficult to make, particularly because of the time and effort involved.  The object and the party that produced it are not stated in the items themselves and must be communicated to participants in the instructions or the context of the study.