You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Program Reality

Five, seven-point Likert-type statements are used to measure the extent to which a viewer of a television program felt that it was an actual account of some events rather than just a fictitious dramatization.