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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Prosocial Behavior (Interpersonal)

How much a person tries to help others and wants to do things to make them happy is measured with four, seven-point Likert-type items.