Scale Reviews

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Marshfield Clinic Research Foundation

Psychological Ownership by Another Person

The scale uses four Likert-type items to measure how much a person believes that another person does not legally own a certain item but is engaging in behaviors that seem to signal that he/she does.

Key Words

social, ownership, signal, control, deception, possessions

Newest Scale Reviews

Affective Response to the Brand (Evoking Nature)

Three, seven-point Likert-type items measure the degree to which a consumer feels that a... read more »

Attachment to the Branded Product

The scale measures a consumer’s strong emotional bond with a particular branded good (not... read more »

Attitude Toward the Family Brand

How much a consumer has positive beliefs about the multiple products that share the same... read more »

Congruence (Self with Brand)

Three, seven-point items measure how much a consumer identifies with a brand and feels connected... read more »

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