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Testimonial

The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation

Psychological Ownership (Self-investment Route)

With three, seven-point Likert-type items the scale measures how much a consumer feels that he/she has devoted money, emotion, and other psychological resources to an object.