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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Purchase Constraints (Grocery Products)

The scale is composed of three, five-point Likert-type items that measure the degree to which a consumer wishes that he/she could stock up on more grocery item specials but is not able to because of limitations in storage space and money. Talukdar (2008) referred to the scale as perceived inventory holding cost.