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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Purchase Intention

The scale is characterized by Likert-like items used to measure the inclination of a consumer to buy a specified good or use a service. The various versions of the scale discussed here employed between two and four items. Most of the studies appear to have used seven-point response scales with the exception of Okechuku and Wang (1988) that used a nine point format. Stafford (1998) modified the statements for use with services and called the scale conative attitude toward the ad

For a semantic-differential scale popularly used to measure purchase intention see Behavioral Intention (General).