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Scale Reviews

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I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Purchase Likelihood (Sponsor's Products)

The scale is composed of three, seven-point Likert type statements measuring the likelihood that if a certain company supported a particular event then it would improve the chances that a consumer would buy the sponsor's products. The events examined by Speed and Thompson (2000) were related to sports.