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Testimonial

Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Juan Fernando Tavera
University of Antioquia, COLOMBIA

Purchase Likelihood (Sponsor's Products)

The scale is composed of three, seven-point Likert type statements measuring the likelihood that if a certain company supported a particular event then it would improve the chances that a consumer would buy the sponsor's products. The events examined by Speed and Thompson (2000) were related to sports.