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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Purchase Motivation (Expensive Products)

The degree to which a consumer views expensive products/brands as forms of self-reward and purchases them for that reason is measured with this four item, seven-point Likert-type scale.