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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Purchase Motivation (Expensive Products)

The degree to which a consumer views expensive products/brands as forms of self-reward and purchases them for that reason is measured with this four item, seven-point Likert-type scale.