You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now

Testimonial

I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Tom Prinsen, Ph.D.
Global Manager Market Intelligence, Biomet Orthope

Quality of the Brand

The degree to which a person believes that a brand has been made by a trustworthy company, is high quality, and is better than the competition is measured with three, five-point Likert-type items.