The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!
Quality of the Brand
The degree to which a person believes that a brand has been made by a trustworthy company, is high quality, and is better than the competition is measured with three, five-point Likert-type items.
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