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Quality of the Brand

Using three, ten-point items, the scale measures a customer’s evaluation of the quality of a brand's goods and/or services based on recent consumption experiences.

Key Words

quality, satisfaction, brand, experiences, reliability

Newest Scale Reviews

Corporate Social Responsibility (Company’s Commitment)

The extent to which a person believes that a company is demonstrating its commitment to doing... read more »

Empowerment (Customer with Company)

With three, seven-point Likert-type items, the scale measures how much a particular company... read more »

Identification with the Company

Four, seven-point Likert-type items are used to measure how much a person feels close and... read more »

Power of the Company

This measure uses six, nine-point items to assess the extent to which a person believes that a... read more »

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