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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Quality of the Jeans

Four, nine-point uni-polar items are used to measure the degree to which a consumer believes that a particular pair of jeans is durable and well made.