Scale Reviews

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I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.

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Vrije Universiteit University, Amsterdam

Quality of Produced Foods (Local vs. Distant)

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

Key Words

attitudes, quality, food, location, taste, nutrition

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Quality of Produced Foods (Local vs. Distant)

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