Scale Reviews

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Marshfield Clinic Research Foundation

Quality of Produced Foods (Local vs. Distant)

This scale has three, seven-point Likert-type items that measure a consumer’s belief that locally produced foods taste better and are more nutritious than those produced elsewhere.

Key Words

attitudes, quality, food, location, taste, nutrition

Newest Scale Reviews

Affective Response to the Brand (Evoking Nature)

Three, seven-point Likert-type items measure the degree to which a consumer feels that a... read more »

Attachment to the Branded Product

The scale measures a consumer’s strong emotional bond with a particular branded good (not... read more »

Attitude Toward the Family Brand

How much a consumer has positive beliefs about the multiple products that share the same... read more »

Congruence (Self with Brand)

Three, seven-point items measure how much a consumer identifies with a brand and feels connected... read more »

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