Measuring is complex and critical for research in marketing, advertising, and consumer psychology. These books are excellent tools for researchers and professionals of those areas that need to find reliable and valid scales for their research. They have helped me save time and consider new constructs in my academic research.
Quality of the Product Application
Three, seven-point items measure a consumer’s comparison between two uses of a product in terms of which application is believed to be the better. To be clear, as stated, the items focus on the applications of the product rather than to the product itself.
Key Words