I have relied on the Marketing Scales Handbooks over several years in academic and industry roles and look forward to using the newest edition. A seven on a seven-point satisfaction scale!
Quality of the Product Application
Three, seven-point items measure a consumer’s comparison between two uses of a product in terms of which application is believed to be the better. To be clear, as stated, the items focus on the applications of the product rather than to the product itself.
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