Scale Reviews

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Bob Moritz

Marshfield Clinic Research Foundation

Quality of the Service Provider’s Facilities

The scale has four, seven-point Likert-type items that measure how much a person believes that a particular location-based retailer where he/she receives a service has facilities that are high quality and easy to use.

Key Words

quality, services, facilities, retailer, location

Newest Scale Reviews

Brand Exploitation

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand... read more »

Brand Nostalgia

Four, seven-point Likert-type items measure the degree to which a particular brand reminds a... read more »

Brand Message Aurthenticity

How much a person believed a brand's message to be genuine and that it expressed concern... read more »

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

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