You are here

Scale Reviews

Find reliable measures for use in your questionnaires. Search Now


This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Quality of the Television

The purpose of the scale is to measure a person's perception of the quality of a particular television set. The scale is composed of five questions, each with a seven-point response format, that focus on functional aspects of the TV related to how well it was made.