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Scale Reviews

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The Marketing Scales website is a gold mine of information.  It is the only source that helps me understand the psychometric quality of the instruments used in past research.  I recommend that researchers bookmark this site . . . they will be back!
Bob Moritz
Marshfield Clinic Research Foundation


A three-item, six-point scale is used to measure the degree to which a person describes feeling a sense of anger and possibly hatred on exposure to some stimulus. Phrasing of the scale was such that it measured the respondent's emotional reaction to a stimulus rather than the attitude toward the stimulus itself.