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Scale Reviews

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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Reality of Television Portrayals

The scale is composed of five, five-point Likert-type statements that measure the extent to which a person thinks that television provides an accurate portrayal of life the way it really is.