Scale Reviews

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Marshfield Clinic Research Foundation

Reciprocity Motivation (Self-Interest)

Four, seven-point Likert-type items measure a customer’s belief that his/her relationship with a particular service firm is such that the parties look out for their own interests first and foremost.

Key Words

social, motivation, relationships, services, reciprocity, self

Newest Scale Reviews

Brand Exploitation

Six, seven-point Likert-type items measure how much a consumer believes that a particular brand... read more »

Brand Nostalgia

Four, seven-point Likert-type items measure the degree to which a particular brand reminds a... read more »

Brand Message Aurthenticity

How much a person believed a brand's message to be genuine and that it expressed concern... read more »

Brand Agency

With four, seven-point Likert-type items, this scale measures a person’s belief that a... read more »

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