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Marshfield Clinic Research Foundation

Reciprocity Motivation (Self-Interest)

Four, seven-point Likert-type items measure a customer’s belief that his/her relationship with a particular service firm is such that the parties look out for their own interests first and foremost.

Key Words

social, motivation, relationships, services, reciprocity, self

Newest Scale Reviews

Attitude Toward the Sponsorship

With three, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsor’s Concern For the Event

Using four, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsors’ Effect on Brand Purchase

Four, seven-point Likert-type items measure a person’s stated likelihood of buying a brand... read more »

Sponsors’ Effect on Event Attendance

The scale uses four, seven-point Likert-type items to measure the degree to which a person... read more »

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