I really appreciate your marketing scales database online. It is an important resource for both our students and our researchers as well. Since my copies of the original books are slowly disintegrating due to the intensive use, I am happy that you are making them available in this way. It is very helpful in the search for viable constructs on which to do sound scientific research.
Recommendation Fit
How well a decision-maker believes the recommendation of another person matched his/her own is measured with three, seven-point Likert-type items. Given the phrasing of one of the items, the object being recommended is evaluated more with subjective criteria than objective.
Key Words