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Scale Reviews

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The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Recycling (Social Norms)

Four, nine-point statements are used to measure a person's view of what other people he/she is familiar with think about recycling. The scale is amenable for specifying the type of people being described, e.g., students.