This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Relational Sensemaking
The scale has three, seven-point Likert-type items that measure the degree to which a person redefined his/her role in a relationship due to some event. The event is not stated in the items themselves but should be made clear to respondents in the context of the study or the instructions.
Key Words