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Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.
Dr. Emanuel Said
Lecturer in Marketing, University of Malta

Relational Worth (Acquiescence)

This scale used three Likert-type items to measure a customer's understanding and willingness to cooperate with changes or requests made by an organization.