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This website has truly been a welcome gift! The day pass is extremely affordable & the site is so user friendly to navigate. It provides a wealth of information including, the source, validity, & references for my doctorate research project. I highly recommend this to anyone as it is truly an invaluable research tool!
Suzanne Cromlish, PhD
Saint Xavier University, Chicago

Relationship Equity (Customer with Company)

The degree to which a consumer is committed to a company and believes the company knows what he/she wants is measured with three, seven-point Likert-type items.