Scale Reviews

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The Marketing Scales website is a gold mine of information. It is the only source that helps me understand the psychometric quality of the instruments used in past research. I recommend that researchers bookmark this site . . . they will be back!

Bob Moritz

Marshfield Clinic Research Foundation

Relationship Feedback

The scale uses three, seven-point Likert items to measure the degree to which the feedback provided by a customer to a service provider is meant to show concern for the future of their relationship.

Key Words

social, relationships, feedback, services, concern

Newest Scale Reviews

Attitude Toward the Sponsorship

With three, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsor’s Concern For the Event

Using four, seven-point Likert-type items, the scale measures a person’s belief that the... read more »

Sponsors’ Effect on Brand Purchase

Four, seven-point Likert-type items measure a person’s stated likelihood of buying a brand... read more »

Sponsors’ Effect on Event Attendance

The scale uses four, seven-point Likert-type items to measure the degree to which a person... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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