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Scale Reviews

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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Relationship Importance (Customer with Business)

The significance that a customer places on the relationship he/she has with a particular business is measured with three, seven-point Likert-type items.  As phrased, the items are most amenable for use with customers who receive ongoing services from a company.