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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Relationship Orientation of the Brand

This three-item scale measures the belief that a brand is attempting to build a sense of closeness between itself and the consumer (the respondent).