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Testimonial

As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Relationship Strength

Three, seven-point semantic-differentials are used to measure the degree to which one person (the participant) believes two other people are associated in some way.