Scale Reviews

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Testimonial

The Handbook series is a significant compendium of scales published in the most impacting marketing literature. I am a proud owner of the series and hope to be able to continue collecting the volumes in the years to come.

Dr. Emanuel Said

Lecturer in Marketing, University of Malta

Relationship Strength (Due to Gift)

The five, nine-point, Likert-type scale measures how much a person expresses satisfaction with his/her relationship with a person as a result of a gift that person has given.

Key Words

social, satisfaction, relationships, strength, gift, commitment

Newest Scale Reviews

Customer Engagement (Influence)

A customer’s enjoyment of talking in various media about a particular brand is measured... read more »

Customer Engagement (Knowledge)

With four, five-point Likert-type items, the scale measures the degree to which a customer... read more »

Customer Engagement (Purchases)

Four, five-point Likert-type items measure a customer's attitude toward his/her current and... read more »

Customer Engagement (Reference)

The degree to which a customer promotes and refers a brand to friends and relatives because of... read more »

The copyrights for the books sold here as well as the individual scale reviews and the website itself are owned by Dr. Gordon C. Bruner II. They are published and managed by GCBII Productions, LLC. Unless otherwise noted, copyrights of the scales themselves are uncertain. The overwhelming majority of the scales can be used without permission but citations of the original sources or some previous users are expected when reports, papers, or articles are written that refer to the measures. All purchases are final and non-refundable once documents have been purchased and downloaded.

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