This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Relationship Type (Social Exchange)
The scale measures a customer’s belief that the relationship he/she has with a service firm is based on the long-term, reciprocal contributions of both parties and benefits to those parties. Five, seven-point Likert-type items compose the measure.
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