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Reparation Demand (Third-Party Advise)

Three, seven-point Likert-type items are used to measure the extent that a customer expressed dissatisfaction to a third-party about a problem with a business and sought the party's advice about seeking redress.

Key Words

behavioral, satisfaction, complaining, fairness, advice, resolution

Newest Scale Reviews

Affective Response to the Ad (Fear)

How much a person feels worried and anxious after exposure to an advertisement is measured with... read more »

Attitude Toward Commercials (Negative)

Using three, four-point items, the scale measures how often a person has negative thoughts about... read more »

Attitude Toward the Ad (Greenwashing)

The scale uses seven, seven-point Likert-type items that measure a person’s belief that an... read more »

Narrative Transportation of the Ad

This scale has seven, seven-point Likert-type items that measure the degree to which a person... read more »

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