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Scale Reviews

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Testimonial

The Marketing Scales Handbook is indispensible in identifying how constructs have been measured and the support for a measure's validity and reliability. I have used it since the beginning as a resource in my doctoral seminar and as an aid to my own research. An electronic version will make it even more accessible to researchers in Marketing and affiliated fields.
Dr. Terry Childers
Iowa State University

Repatronage Intention

Three, seven-point Likert-type items are used to measure a customer’s intention to purchase a specified good or service from the same specified business in the future as purchased from in the past.  Given the phrasing of the items, the scale might also be viewed as a measure of commitment or attitudinal loyalty.