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Testimonial

This scales book is a classic in psychometrics. It is instrumental for survey researchers in the fields of advertising, marketing, consumer psychology, and other related fields that rely largely on attitudinal measures. My copy has gotten me through years of field research by helping provide testable, reliable scales.
Angeline Close Scheinbaum, Ph.D.
University of Texas at Austin

Repatronage Intention (Positive Attitude)

Three, seven-point Likert-type items are used to measure a person's intention to not only go to a store again in the future but to look forward to it.