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Scale Reviews

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As a researcher, it's important to use validated scales to ensure reliability and improve interpretation of research results. The Marketing Scales database provides an easy, unified source to find and reference scales, including information on reliability and validity.
Krista Holt
Senior Director, Research & Design, Vital Findings

Repatronage Intention (Store)

Four, seven-point Likert-type statements are used to measure the degree to which a customer expects to visit a particular business in the future and continue the relationship indefinitely.